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    <lastmod>2026-03-26</lastmod>
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      <image:title>Home - “So the problem is not so much to see what nobody has yet seen, as to think what nobody has yet thought concerning that which everybody sees.”</image:title>
      <image:caption>- Arthur Schopenhauer</image:caption>
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      <image:title>Home - BRAND STRATEGY</image:title>
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      <image:title>Home - BRAND POSITIONING</image:title>
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      <image:title>Home - BRAND ARCHITECTURE</image:title>
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      <image:title>Home - IDEATION &amp;amp; INNOVATION</image:title>
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      <image:title>Home - VALUE PROPOSITION</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home - Turning missing flights into margaritas</image:title>
      <image:caption>You know how the things you don't plan end up becoming some of your best memories? That's the idea behind The Cayman Club. It takes annoying travel hiccups and turns them into excuses to slow down, take a breath, and get into that margarita state of mind, even at the country's busiest airport.</image:caption>
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      <image:title>Home - Gave underdogs their starting five moment</image:title>
      <image:caption>Helped Degree flip the script on March Madness by backing walk-ons, the overlooked hoopers grinding without scholarships. With Giannis in the assist role, we dropped $100K in NIL deals, mentored the athletes, and turned “benchwarmers” into headline-makers.</image:caption>
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      <image:title>Home - Transformed a team into a country</image:title>
      <image:caption>Strategy lead for one of the most engaging and successful Nike campaigns worldwide, Republica Popular do Corinthians, generating almost US$10M in earned media. (Clio Award 2011 – Integrated).</image:caption>
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      <image:title>Home - Pushed a behemoth to move faster</image:title>
      <image:caption>Developed and led groundbreaking study on DTC drivers of success and how to implement them in one of the largest beverage companies on the planet.</image:caption>
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      <image:title>Home - Reconnected an icon with a passion</image:title>
      <image:caption>Led 'Guinness: Raise your Game' campaign as part of Guinness' largest ever Africa activation, reaching 63 million consumers.</image:caption>
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    <image:image>
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      <image:title>Home - Cracked the 60 million mobile marketing opportunity in Africa</image:title>
      <image:caption>Launched the world's first mobile fantasy league game (Guinness Football Manager) for basic mobile phones, engaging 500K weekly players in 6 months.</image:caption>
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      <image:title>Home - Convinced people that mobile carriers can do good</image:title>
      <image:caption>In a total brand repositioning, led Claro (America Movil brand) to nurture a social movement to approve the ‘Portability Act’ (the ability to move carriers and keep your number) against the lobby of the other 4 major mobile carriers, bringing an unique POV to a category immersed in sameness. That helped Claro become the most valued telco brand in Latin America.</image:caption>
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      <image:title>Home - Launched the first business of its kind</image:title>
      <image:caption>In one of the most challenging countries to do business in the world, pioneered cross content digital strategies launching the e-pidemic, the first social media agency in Brazil. In hindsight, not the best name for an agency nowadays…</image:caption>
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  <url>
    <loc>https://www.panamared.cc/clients-1</loc>
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    <lastmod>2020-09-09</lastmod>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <lastmod>2020-09-09</lastmod>
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      <image:title>Services - Brand and communication strategy</image:title>
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      <image:title>Services - Brand positioning and purpose</image:title>
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    <loc>https://www.panamared.cc/store</loc>
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    <lastmod>2026-03-26</lastmod>
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    <loc>https://www.panamared.cc/store/brand-snapshot</loc>
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    <lastmod>2026-03-29</lastmod>
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    <loc>https://www.panamared.cc/store/brand-clarity-intensive</loc>
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    <lastmod>2026-03-26</lastmod>
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